Product Recommendations – One Size Does Not Fill All
by Jill Meyer-Lippert, RDH
At Custom Dental Solutions, we take pride in helping offices
to successfully accomplish goals according to their unique needs; Achieving success your way. As practitioners, it’s
important to take the same approach with our patients. Just as we would not provide
treatment recommendations in a “one size fits all” philosophy, many of the same
considerations must be applied to product recommendations.
Your guidance is needed.
One product or line of products will not be the best choice
for everyone. Without guidance, our patients will undoubtedly be swayed purely
by habit, advertisements or cost, whether it’s an appropriate choice for them
or not. Our patients are too often lured into the “fashion over function” trap.
Do no harm.
We owe it to our patients to recognize the unique challenges
that they may face. For example, issues such as tooth sensitivity or recurrent
apthous ulcers can be aggravated by certain ingredients. Consider medical
conditions or medications that result in oral side effects, such a dry mouth.
Is this product simply going to mask the issue or provide therapeutic relief
while protecting long-term oral health?
Will patients receive completely different recommendations in
your office depending on which staff member is asked? Are team members doing
their homework or are they making recommendations that are swayed by influencers
and name recognition? Staying up to date on newly released products, along with
changes in names, packaging and formulations is a daunting task.
A team approach is the most practical solution to staying
abreast. Designating a few minutes for product and technology updates at each
staff meeting provides a valuable opportunity for discussion on studies and new
trends. Team members are more likely to invest time and effort into researching
new and existing options if value for their input is demonstrated. Inviting
product reps for “Lunch And Learns” is also a great way to keep everyone
informed and on the same page.